newsletter sign-up

Be the first to hear about new collections & show dates. Plus, receive a discount on selected samples.

Interiors by Element transform contemporary urban interiors with abstract, fantastical images of the natural world

frequently asked questions

how long have you been in business?

I have been designing interior products since my MA in Textile Design in 2010. I made the move to full time self-employment two years ago and the brand has been growing steadily ever since.

aren't bespoke products really expensive?

Traditionally bespoke products were the domain of the very rich, but advances in digital printing have made printing small quantities of wallpaper much more affordable. As an independent designer I am also able to keep overheads for custom design work quite low and pass on the savings to my customers.

where are your products made?

My wallpapers are printed in the UK in Altrincham, Cheshire. For the rugs, I work with an experienced UK-based importer who manufactures the rugs in Turkey. Working with established external manufacturers ensures all orders are processed smoothly and allows me to focus on what I do best - design!

how thick are the rugs?

The standard thickness of the rugs is 15-20mm, which makes for a lovely, luxurious thick pile. However, we can also create thinner rugs on request (down to 1cm thickness) and loop pile rugs for situations where furniture is placed on top of the rug.

what are the rugs made of?

All of my rugs are made of 100% high-quality New Zealand wool, for a lasting product that will stand the test of time.

why do you print your wallpaper per square metre rather than in rolls?

Quite simply, because it saves you money, is good for the environment and allows us to customize the designs to a specific space.

By printing wallpaper to fit a particular space, we only ever print (and you only ever pay for) exactly what you need - much better than having to purchase two rolls when you only need one and a half. Additionally, printing with the end use in mind allows you to customize a design to suit your wall - see the bespoke wallpaper page for more information.

is the wallpaper easy to apply?

Our standard pre-pasted wallpaper is extremely easy to apply as it comes pre-pasted - you just have to use water to activate the paste and you’re good to go! Our paste-the-wall option is used in situations where you want to paste onto a rougher surface like wood, and is applied with traditional wallpaper paste.

how long does delivery take?

The made-to-order rugs take 7-9 weeks. The printed-to-order wallpapers take 10-15 working days.

where are you based? where can i see your products?

I work out of my home studio in South London. I do not currently have a showroom but I do exhibit at various UK-based interior design shows from time to time - sign up to my newsletter to be notified where/when I will next be exhibiting. I am also happy to meet UK-based trade clients at your convenience to review a selection of samples - contact me at to set up an appointment.

If you just want to check the colours of a particular design I will be happy to send you the wool samples in the post (UK-based). If you are able to return them when you are done so that I can re-use them it is much appreciated.

are you planning to offer any other products in the future?

Sign up to my newsletter and be the first to know about any new product launches.