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thank you for visiting me at the london design fair

What a week! It was such an honour to exhibit alongside so many talented designers at the London Design Fair last week, not just from the UK but from all around the world. Thank you to everyone who stopped to say hello - it was a pleasure to meet so many new faces and I look forward to working with you in the future.

For those of you that couldn’t make it this time, here are some photos of the display - I was really pleased with how it all came together!






The Pond Life Round rug and Cultivate runner definitely stole the show. It seems many people are struggling to find decent round rugs and runners, so expect more of those from me in the coming months. Everyone also really loved the grooved finish that I had chosen for the Pond Life round rug on display. 

The variety and calibre of design on display was almost overwhelming at times - the show has really grown over the past few years. It was hard to find time to have a proper look around as I didn’t want to be away from my stand for too long, but here are some of my top picks that I spotted on my brief breaks from stand duty:

ruiqi dai

These bold ceramics from Ruiqi Dai were just stunning - such beautiful colour combinations and a refreshing change from white or patterned ceramic pieces which we have all grown accustomed to seeing.



I only spotted these shadow casters from Blankture just as the show was closing, and I’m very glad I did. You put them above the bulb on a lighting pendant to create beautiful shadows in your space. I love the way they use organic, abstract forms as inspiration for beautiful patterns - much like my rugs.


my friend paco

Can you guess which of these quirky cushions from My Friend Paco was my favourite? Obviously the grumpy cat! But I really liked them all as they were refreshingly different from all the geometric textile patterns on display, and thus more memorable. These guys were exhibiting quite close to me so I could be amused by the grumpy cat all day long.


yuta segawa

Yuta Segawa’s display of miniature ceramic pots in a rainbow of colours was really intriguing. I could see a row of these looking beautiful lined up on a sunny windowsill, perhaps with a few little plants coming out of them as well?



Fortunately I didn’t have to go very far to see this gorgeous industrial furniture as Refunk’d was the stand right next to me. Ursh creates all her furniture in her workshop near the Lake District, which is one of my favourite places. Her pieces all had a distinct personality and I could also see them being very usable in many different types of spaces.


Until next time! If you missed me this time, remember to sign up to my newsletter so you can be the first to know where and when I will be exhibiting again.

posted on 2017 / 09 / 28

two weeks to go until the london design fair

The anticipation to the London Design Fair is building up - can you feel the excitement? In addition to showcasing the Lost in Space collection, I will be presenting a selection of my newest round rugs and hallway runners, which were released earlier this year. Below I reveal which rugs I will be bringing to the show for you to see…


1. saturn's rings rug

Saturn’s Rings is a versatile diagonal stripe rug with a twist - the lone circle represents Saturn’s Mimas moon orbiting in front of the planet’s elegant rings. It will be shown as part of the Lost in Space collection display.

2. pond life round rug

The cheerful Pond Life print has always been a firm favourite as both a wallpaper and rectangular rug, and the round rug is no exception. It will be on display for the first time at the London Design Fair this year.

3. palm frond rug

The Palm Frond rug has been a firm favourite for a few years now, so I couldn’t resist making a spot for it on my stand at the London Design Fair. The warm, rich 'Rust' colourway is perfect for cool, crisp Autumn days. 

4. cultivate hallway runner

Cultivate is one of three colourful, geometric hallway runners that I offer. It is available in both blue and violet colourways, with the blue one on display at the London Design Fair. 

You can find me at the London Design Fair from Sept 21-24 on stand E22 on the first floor. For all details about the venue and opening hours please visit their website at

posted on 2017 / 09 / 07

behind the scenes - under the sea rug and wallpaper collection

These long, hot summer days have got everyone going to (or dreaming about) the seaside, so what better time to shine a spotlight on the Under the Sea collection? The underwater world has always been a huge fascination for me and an endless source of inspiration. I recently fulfilled a long-held ambition to learn to scuba dive which means that I can now finally seek out underwater inspiration in person rather than from books, which has been really exciting for me! Here I divulge the often seldom-seen natural phenomena that have inspired my Under the Sea ocean-inspired rug and wallpaper collection.

labyrinth shaped rug

I have been seeing images of brain coral in books and magazines like National Geographic for many years, so I was really excited to spot some fairly sizeable pieces of it in person on one of my first ever dives. It was a great starting point for my graphic Labyrinth rug. The maze is one of the most common recurring shapes in nature, and also features in my logo.


kelp forest

The Kelp Forest rug was inspired by the towering kelp forests that can be found in cooler waters such as the Pacific Northwest. I discovered these at the Toronto aquarium and would love to see them in person one day. This relaxed, versatile rug is a great fit for a cool, modern bedroom or living space.


star coral shaped rug

I remember finding fragments of this coral washed up ashore when I lived in Kuwait as a child (oh, to live five minutes away from a beach again!) Nevertheless, I was still amazed to see much, bigger pieces of it still alive underwater on many of my recent dives abroad. It has been the inspiration behind my Star Coral shaped statement rug, as well as a few other pieces - namely the Star Coral and Coral Atoll wallpapers.


seaweed knots rug

Most people generally find seaweed boring and/or a nuisance, however, I found the unusual circular pattern on strands of bladderwrack seaweed interesting enough to turn into the elegant, modern Seaweed Knots rug design. If it wasn’t for the name, I imagine seaweed would be the last thing you think of when you look at it.


coral atoll rug

Mushroom coral is probably my favourite coral (doesn’t everyone have a favourite coral? What, just me?) It is such a spectacular, intricate form that really makes a big impact. I would just love to have it in my living room in the form of the Coral Atoll statement rug. Ocean is my favourite standard colourway of this rug, but it is versatile enough to work in any number of custom colourways – visit the bespoke rugs page for more information.


See the whole Under the Sea rug and wallpaper collection for more fascinating ocean-inspired products, or visit the bespoke rugs page to learn how to commission your own.

posted on 2017 / 07 / 19

interiors by element to exhibit at london design fair 2017

I am really excited to announce that I will be exhibiting at the London Design Fair as part of the London Design Festival in September.

Located in the Truman Brewery in the vibrant, creative hub of East London, the London Design Fair is one of the largest and best-known London Design Festival destinations, attracting exhibitors from around the world. I am thrilled to have been selected to take part and am really looking forward seeing you there and showing you my colourful, eclectic products in person. Come find me on stand E22 from September 21-24, 2017.

Over the next few months I will be hard at work behind the scenes planning my stand as well as a few new design additions that will be revealed at the show. Be sure to sign up to my newsletter for sneak peeks at my progress over the coming months.


posted on 2017 / 07 / 04

how to choose a rug for your space

Buying a rug is a big decision – whatever your budget, and whether you’re furnishing your home or doing up an office or other business space. To give you some guidance into the process, I’ve put together a list of all the key rug elements – from how to decide on colour and texture, to ensuring your new purchase is the right size and shape for your space.


One of the most important aspects in choosing a rug is how large it should be. For open-plan living, rugs are a great way to create different zones in the home, whether grounding a seating area or sectioning off your dining.

A good rule of thumb is to choose a rug that’s slightly larger than the area you’re creating – it should incorporate at least the front legs of your living room furniture and overlap your bed, dining or office area.

If you go for a smaller size rug, bear in mind that a bold pattern can make it look a larger size – but if you want even more impact, layer it over a cheaper, larger jute rug.

how-to-choose-a-rug-size Images courtesy of and


A great way to set the tone and mood of a space from the minute you step inside is by playing with colour. Dark tones typically evoke a more intimate mood and lighter hues feel more playful – but of course, there’s more to colour than mood.

When choosing a colour, it’s best to think along the lines of subtle versus statement. Calming, soft colours, like light blues and greens, can be the perfect backdrop for relaxing living rooms and bedrooms, while spicier reds and purples add vibrancy to kitchens and entertaining spaces, meaning your rug can be more of a talking point. As for earthy tones and rich greens, these can really help bring the outside in for conservatories and garden rooms, while colourful rooms benefit from single-colour designs and pared-back neutrals. You can always commission a bespoke design if you need to match colours exactly, and if you’re not sure what colour you want for your space, neutrals make the perfect base for layering colours.

how-to-choose-a-rug-colour Images courtesy of and 


Your rug shape should complement your interior – so it’s best to go for something that mimics your furniture. Round rugs work best with round tables, narrow runners are ideal for corridors and rectangular designs can help anchor a sofa suite. Round designs are also ideal for adding a softer, more relaxed note to your interior, and unlike rectangular designs, don’t need to perfectly fit your space.

Whatever design you pick, ensure its key shapes and colours aren’t covered by any furniture or accessories. Alternatively, make your rug a great standalone talking point – such as by choosing a quirky cut-out design.

how-to-choose-a-rug-shape Images courtesy of Wit and Delight and


It’s often the last consideration on the list, but texture is a key aspect of any rug – not only because the type of pile affects how the piece will wear over time, but also because different weaves can elevate certain design features. I offer four different types of pile for my rugs, which can be viewed on my website here. Ordering a rug sample is a hassle-free way to try out how these different piles look and feel.


Choosing a textured rug can help break up your space – especially if you’ve opted for smooth laminate flooring and painted walls. In fact, rugs can provide a textural contrast to just about anything in your space, and using lots of different textures in both your rugs and in other soft furnishings will add layers of interest to your décor.

Whatever you’re looking for, you can browse my rug designs by shape or collection, or commission your bespoke design today.

posted on 2017 / 06 / 11

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