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Interiors by Element transform contemporary urban interiors with abstract, fantastical images of the natural world

about interiors by element

Interiors by Element is synonymous with imagination, discovery and an appreciation for the hidden beauty in the natural world around us. We aim to transform contemporary urban interiors with abstract, fantastical images of nature. Our designs are bold and imaginative while retaining a refreshing, contemporary feel which makes them ideally suited to stylish modern interiors.

Since its inception, Interiors by Element has sold rugs and wallpaper to both residential and commercial clients worldwide, as well as exhibiting at design shows such as 100% Design and being featured in a range of press including HeartHome, Design Milk and Grand Designs.

All of our rug and wallpaper designs are made to order and thus fully customizable to suit your specifications. We welcome trade inquiries for both residential and commercial projects - visit our trade section to find out more.

For any questions or more information please contact Belma at +44 7564 035834 or email hello@interiorsbyelement.com. You can also see our list of Frequently Asked Questions, or learn more about the process of placing an order with us here.

about the designer – belma kapetanovic

Belma Kapetanovic

Interiors by Element was founded by Belma Kapetanovic and reflects her affinity for graphic, abstract print design and fascination with unseen, exotic or unusual aspects of nature. She originally trained as a graphic designer in Toronto, Canada, and moved to London, UK to pursue an MA in Textile Design at the Chelsea College of Art and Design, where she first developed the concept and design direction for the brand. She is currently based in London and runs Interiors by Element alongside her freelance graphic design practice.

what our customers say...

"Belma is a lovely lady, clever and creative. She takes great pride in her product and service. She responds quickly to enquiries and keeps in contact as the project moves forward. I can highly recommend Belma's work and the quality of the rugs she produces is superb. Belma is happy to quote for bespoke sizes and different colourways which is great for me as an interior designer - it means I can work with Belma on a number of projects."
-Yasmin Chopin, Yasmin Chopin Interior Design, Cambridge, UK

"The rugs arrived yesterday, we unpacked them today, and oh yes they are at least as lovely as I imagined! Super professional transaction with you, exceptionally packed product, and lightening fast shipping from your supplier. I could not be more pleased."
- Russell, San Francisco, USA

"I was looking to buy a rug for my new house, as I wanted to completely redo the colour scheme. I immediately fell in love with the bright colours and graphic designs. I also liked the fact the rugs are wool, as a lot on the market today is synthetic - it felt like I was getting really good value for money and something more natural and lasting. I couldn't be happier with the end result - it perfectly suits my living room. The delivery was fast, too!"
- Liz, Nottingham, UK